Email is still one of the most effective ways to monetize visitors.
No matter how good your product is, or how many coupons you offer, some visitors are simply not ready to buy. You need to accept it.
Have you heard about the 3/47/50 rule?
It says that:
- 3% of visitors will buy,
- 47% of them aren’t ready to buy immediately, but intend to make a purchase sometime in the future,
- 50% of visitors will never buy.
Though I said, you need to accept it, you shouldn’t put up with being just average. It’s important to target the 47% of visitors who aren’t ready to buy immediately, and email marketing is one effective way to do that.
CampaignMonitor provides several other reasons why email marketing is still effective:
- 72% of people prefer receiving promotional emails, compared to 17% who prefer social media.
- A message is 5x more likely to be seen in email than via Facebook.
- Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
- 24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media.
- For every $1 spent, email marketing generates $38 in ROI.
You can see that email marketing can be really effective – if you have a healthy email list.
Wait. Healthy email list? What do you mean?
A healthy email list contains visitors who are actually interested in your products. Having opted-in customers improves email deliverability as well as chances of customer engagement. Segment your list according to the product category of interest and target them with well-timed popups.