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How Allbirds Went from a Small Startup to a Billion-dollar Sneaker Brand in 4 Years

Allbirds is a popular footwear company founded by ex-New Zealand soccer player, Tim Brown, and Joey Zwillinger. Since its launch in 2016, Allbirds set out to differentiate itself from big-name companies by focusing on three important principles:

  • Comfort
  • Simple design
  • Sustainable shoes, made from nature

Allbirds quickly became popular among professionals in Silicon Valley, including legends like Google co-founder Larry Page. And it’s no surprise. The company unapologetically marches to the beat of their own drum.

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