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Value Proposition Examples that You Can Customize

The quicker you can answer this question on behalf of your customers, the better.

Keep in mind that buyers today are absolutely overwhelmed with choices. In fact around 50% of consumers have abandoned a purchasing decision because they couldn’t find the right product.

For ecommerce brands facing more and more competition, it’s crucial to highlight why your product is a good fit, as soon as someone lands on your site.

That’s exactly where your value proposition comes into play.

In this guide, we’ll break down a variety of value proposition examples from top brands, and give you tips for writing your own.

What is a Value Proposition, Anyway?

Let’s kick things off with a quick workable definition on Value Proposition…

A value proposition is a positioning statement that highlights why somebody should buy from your business. It also explains what benefits they should expect once they become a customer. Most value propositions can be condensed into one sentence or a tagline and should be easy to understand for people that are completely new to your brand. 

This term is often used interchangeably with the coined phrase: Unique Selling Proposition.

The key difference is that a unique selling proposition focuses on what makes you different, while your value proposition highlights what you bring to the table for your customers.

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