The quicker you can answer this question on behalf of your customers, the better.
Keep in mind that buyers today are absolutely overwhelmed with choices. In fact around 50% of consumers have abandoned a purchasing decision because they couldn’t find the right product.
For ecommerce brands facing more and more competition, it’s crucial to highlight why your product is a good fit, as soon as someone lands on your site.
That’s exactly where your value proposition comes into play.
In this guide, we’ll break down a variety of value proposition examples from top brands, and give you tips for writing your own.
What is a Value Proposition, Anyway?
Let’s kick things off with a quick workable definition on Value Proposition…
A value proposition is a positioning statement that highlights why somebody should buy from your business. It also explains what benefits they should expect once they become a customer. Most value propositions can be condensed into one sentence or a tagline and should be easy to understand for people that are completely new to your brand.
This term is often used interchangeably with the coined phrase: Unique Selling Proposition.
The key difference is that a unique selling proposition focuses on what makes you different, while your value proposition highlights what you bring to the table for your customers.